SKU: 74720448670

Лого. Дизайн. Любов. Посібник зі створення довершеної айдентики бренду. Logo Design. Love. A Guide To Creating The Perfect Brand Identity

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Лого. Дизайн. Любов. Посібник зі створення довершеної айдентики бренду. Logo Design. Love. A Guide To Creating The Perfect Brand Identity. . . . Logo Design. Love. A Guide To Creating The Perfect Brand Identity , ' ' , : , , , '' , . ' ' , , . , , , . , , , , ( , Citi Microsoft Windows, , FedEx) , Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh . SPECIFICATIONS: Author: David Eyre Publisher: ArtHuss Language: Ukrainian Publication Date: 2024 Number of pages: 230 pst Format: Paperback Width: 165 mm 6,5' Height: 235 mm 9,3' Weight: 370 g Illustrations: Colored ISBN: 9786178025731

Лого. Дизайн. Любов. Посібник зі створення довершеної айдентики бренду. Logo Design. Love. A Guide To Creating The Perfect Brand Identity

Повністю оновлене і розширене, друге видання книжки Девіда Ейрі 'Лого Дизайн Любов' містить ще більше усього того, чим так полюбилося перше видання: більше кейсів, більше скетчів, більше секретів успішної співпраці з клієнтами, більше 'інсайдерських' історій і більше практичної інформації, що допоможе дістати омріяні замовлення та виконати їх якнайкраще.

У книжці 'Лого Дизайн Любов' Девід пояснює, як розробити довершену айдентику бренду від початку й до кінця, та ілюструє це прикладами з практики славетних дизайнерів. Він показує, як дизайнеру формулювати завдання, генерувати ідеї, встановлювати оплату за свої послуги і вести стосунки з клієнтами. Девід багато ділиться особистим досвідом роботи над айдентикою, — як первинними скетчами, так і кінцевими результатами своїх успішних проєктів, — а крім того, посилається на доробок багатьох відомих дизайнерів (зокрема Поли Шер, яка розробила лого для Citi та Microsoft Windows, і Ліндона Лідера, автор нинішньої айдентики компанії FedEx) і провідних студій дизайну, таких як Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh і багатьох інших.

SPECIFICATIONS:

Author:David Eyre - Девід Ейрі

Publisher:ArtHuss

Language:Ukrainian/Українська

Publication Date:2024

Number of pages:230 pst

Format:Paperback

Width:165 mm / 6,5'

Height:235 mm / 9,3'

Weight:370 g

Illustrations:Colored

ISBN:9786178025731

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