Як здолати шторм. Золоті правила антикризових комунікацій. How To Overcome A Storm. The Golden Rules Of Anti -Crisis Communications
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Як здолати шторм. Золоті правила антикризових комунікацій. How To Overcome A Storm. The Golden Rules Of Anti -Crisis Communications

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Як здолати шторм. Золоті правила антикризових комунікацій. How To Overcome A Storm. The Golden Rules Of Anti -Crisis Communications. . How To Overcome A Storm. The Golden Rules Of Anti Crisis Communications ? ? , , , , , . , , . , , , , , . , , , , . SPECIFICATIONS: Author: Viktoria Bereshchak Publisher:# Language: Ukrainian Publication Date: 2024 Number of pages: 200 pst Format: Hardcover Width: 140 mm 5,5' Height: 210 mm 8,3' Weight: 390 g ISBN: 9786178439576

Як здолати шторм. Золоті правила антикризових комунікацій. How To Overcome A Storm. The Golden Rules Of Anti -Crisis Communications

Які бувають комунікаційні кризи ? Як з ними впоратися та мінімізувати наслідки ? 

У цій книжці консультантка зі стратегічних та тактичних комунікацій, викладачка та письменниця Вікторія Берещак розповідає про ефективний менеджмент різноманітних кризових ситуацій, що можуть негативно впливати на репутацію компаній чи осіб, дає перевірені поради про те, як будувати продуктивні комунікації в інформаційному полі та в команді під час кризи, підтримувати імідж бізнесу та долати репутаційні виклики. Це не просто довідник, як діяти в тій чи іншій ситуації, — це чудовий спосіб попередити чималу кількість загроз для бренду.

Авторка з власного досвіду розповість про ключові комунікаційні болі, з якими найчастіше доводиться працювати в українському інформаційному просторі, розкриє способи їх подолання, а також поділиться покроковим алгоритмом, як діяти до, під час та після кризи. 

Книжка призначена для широкого кола читачів і стане в пригоді щоразу, коли виникне потреба нагадати собі, як діяти з холодною головою в комунікаційній кризі, як накопичується вага голосу й що потрібно робити для нарощування репутаційного активу, як формувати сталу й потужну комунікаційну політику.

SPECIFICATIONS:

Author:Viktoria Bereshchak - Вікторія Берешак

Publisher:#книголав

Language:Ukrainian/Українська

Publication Date:2024

Number of pages:200 pst

Format:Hardcover

Width:140 mm / 5,5'

Height:210 mm / 8,3'

Weight:390 g

ISBN:9786178439576

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SKU: 41718904677

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This sunscreen works great. It’s light and doesn’t feel greasy on your skin. I use it all the time.
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Lightweight glowing hydrating sunscreen
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Lightweight Sunscreen with Great Hydration
This sunscreen feels lightweight on the skin and blends in nicely without leaving a heavy or greasy feeling. I like that it gives SPF 50 protection while also adding hydration, so it works well as part of a daily skincare routine. It leaves the skin feeling soft and comfortable. The formula sits nicely under makeup or can be worn alone for a natural look. It absorbs well and does not feel sticky, which makes it easy to reapply when needed. A great option for everyday sun protection with added moisture.
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Lightweight Protection with No White Cast I am very satisfied with this sunscreen. The texture is lightweight, it absorbs quickly, and it truly leaves a "no-cast" finish—without that white layer that many sunblocks tend to leave behind. Plus, it feels hydrating thanks to the collagen, so it works beautifully under makeup or on its own for everyday wear. It offers excellent SPF 50+ PA++++ protection against UVA and UVB rays and leaves no greasy residue. The size is convenient for carrying in a bag or taking along on trips. After using it for several days, my skin feels protected, soft, and comfortable, even in hot weather. I would definitely buy it again and highly recommend it to anyone looking for a lightweight, hydrating sunscreen with a natural finish.
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