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Description
Contagious: Why Things Catch onThe New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others?
The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
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★★★★★ 5
Dixie 10” plates-strong, good quality & great price
Style: 10 Inch, Size: 54 Count (Pack of 1)
These paper plates are great! Strong, good for everyday use, no more washing dishes and can’t beat amazons price!
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Reviewed in the United States on May 9, 2026
★★★★★ 5
Deep Hydration that Absorbs Quickly
Scent: Shea Butter, Size: 18 Fl Oz (Pack of 1)
My girlfriend loves this Olay Body Lotion. It leaves her skin feeling incredibly soft and hydrated all day long. As someone who appreciates quality products, I've noticed how well it absorbs without being greasy. The shea butter scent is subtle and pleasant. It's a high-quality moisturizer that delivers on its promises. A great addition to her daily routine.
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Reviewed in the United States on March 31, 2026
★★★★★ 5
Best lotion ever
Scent: Fragrance-Free, Size: 18 Fl Oz (Pack of 1)
Best lotion ever. This lotion actually heals and moisturizes your skin so it doesn’t just wash off in the shower. I only have to use it once or twice a week. It dries so fast I don’t have to wait to dress. It’s not greasy at all. I recommend this lotion to everyone. Bonus that it’s unscented because I can use it with my scented body oils. I stopped buying the scented lotions that go with my shower washes and oils and just use this.
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Reviewed in the United States on March 25, 2026
★★★★★ 5
WORKS WELL!!!
Scent: Shea Butter, Size: 18 Fl Oz (Pack of 1)
Does what it says it will do! Absolutely leaves your skin feeling soft and moist even after hours you ca still feel the difference in your skins hydration level! Thickness is not heavy at all, lasts all day with a light and very pleasant scent!
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Reviewed in the United States on February 18, 2026
★★★★★ 5
The lotion I have been looking for (aloe)
Scent: Aloe Vera, Size: 18 Fl Oz (Pack of 1)
The perfect lotion I have been searching for. It balances my sensitive skin of being both too dry and too oily, which in turn is helping my acne, and it’s a good size for a good price. Exactly what I need.
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Reviewed in the United States on May 28, 2026
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