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Description
Creative Strategy and the Business of DesignOverview: Douglas wears a lot of hatsall stylish and functional. Theres a huge disconnect happening right now in the industry and Douglass book is a means to bridging that gap. The Huffington Post The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential
Overview: “Douglas wears a lot of hats–all stylish and functional. There’s a huge disconnect happening right now in the industry and Douglas’s book is a means to bridging that gap.” —The Huffington Post
The Business Skills Every Creative Needs!
Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.
Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:
–Understand client requests from a business perspective
–Build a strategic framework to inspire visual concepts
–Increase your relevance in an evolving industry
–Redesign your portfolio to showcase strategic thinking
–Win new accounts and grow existing relationships
You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
The Business Skills Every Creative Needs!
Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.
Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:
–Understand client requests from a business perspective
–Build a strategic framework to inspire visual concepts
–Increase your relevance in an evolving industry
–Redesign your portfolio to showcase strategic thinking
–Win new accounts and grow existing relationships
You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
ISBN: 9781440341557
Edition: 1
Publisher: HOW Books
Format: Physical
AUK Course: GDES 490
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4.3 ★★★★★
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Product Reviews
★★★★★ 5
Beautiful
Color: Champagne, Size: 7 Years
I bought it to my son to play piano, and I really loved it, beautiful, good quality. 👏🏻
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Reviewed in the United States on April 1, 2026
★★★★★ 5
Perfect Suit Great Quality and Value
Color: Lavender Purple, Size: 6 Years, Color: Lavender Purple, Size: 6 Years
I love at how nice this boys suit turned out. The slim fit gives it a stylish, elegant look, and it makes my nephew look so sharp and grown up. Fit true to size.
The material feels good quality, not thin or cheap, and it’s definitely nicer than I expected for the price. I really like that it comes as a full set, which made things so much easier instead of having to buy down extra pieces. Love the tie and the vest, so cute.
He wore it for a special event and got so many compliments, people couldn’t believe how handsome he looked. It stayed looking neat all day, and he was able to move around comfortably. I could easily see him wearing this again for weddings, church, holidays, or even school pictures.
Overall, it’s a great buy if you want your little guy to look dressed up without spending a fortune. Beautiful boys suit, stylish and elegant, great value and quality. Wash inside out, and air dry.
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Reviewed in the United States on August 26, 2025
★★★★★ 5
One of the best suits out there!!
Color: Christmas Green, Size: 8 Years
I am not one who write reviews, so the fact that I'm penning this review you should know. These suits are the best, the sizing, the fit, the quality everything is perfect. I bought for my 3 sons and they all fit well, I was worried about the fit because one of my son is slender but tall so length things would be okay but waist toooo big, with this suit everything was on point. Ages: 13-14(about 5"4-5"5 have a little body wouldn't consider husky) got him size 18,
10-11(slender but a little tall for his age) got him size 14,
9yr old(average height and body size) got him size 8. Can't beat the price and for 6 pieces(pants, vest, jacket, shirt, tie, bowtie)
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Reviewed in the United States on April 2, 2026
★★★★★ 5
Great buy
Color: Champagne, Size: 6 Years
I bought 3 sizes for my sons to wear at our wedding. They are heavy duty quality material. The dress shirts are a little stiff and snug but also great quality. Would buy again 100%
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Reviewed in the United States on May 24, 2026
★★★★★ 5
Perfect fit!
Color: Lavender Purple, Size: 12 Years, Color: Lavender Purple, Size: 12 Years
It’s perfect! Just get it, like now!!!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 4, 2026
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