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Description
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of ArchetypesA brand's meaning how it resonates in the public heart and mind is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike,
A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to:- Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand
- Harness the power of the archetype to align corporate strategy to sustain competitive advantage
Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 02/06/2001
ISBN: 9780071364157
Pages: 400
Weight: 1.45lbs
Size: 9.00h x 6.40w x 1.40d
Review Citations: Booklist 02/01/2001 pg. 1027
Choice 10/01/2001 pg. 354
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4.5 ★★★★★
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Product Reviews
★★★★★ 5
Soft and cozy
Color: Tie-dye Cream Beige, Size: Twin(60"x80")
Recieved last week. The texture is soft and warm. Love it so far. The beige color is a little more greige than I expected but it still goes well with my decor.
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Reviewed in the United States on May 28, 2026
★★★★★ 5
You won't find a softer throw blanket!!
Color: Tie-dye Khaki, Size: Throw(50"x60")
What a luxurious throw blanket. It is SO SOFT and SO WARM!
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Reviewed in the United States on May 1, 2026
★★★★★ 5
Amazing blanket. Definitely recommend!!😊
Color: Tie-dye Sage, Size: Twin(60"x80")
Best blanket ever. I got it for an Amazon a lightning deal for 55% off! It was only 22 dollars and this is the most comfortable blankets ever. It is very soft and it keeps me very warm. I would definitely recommend it, it's even more beautiful in person. It's very high quality, and it's lightweight but keeps you warm. Though I wish they would lower the price, because it's 70 dollars to buy another one. But still an amazing blanket, 5 stars for me!!! 😊😊🥰🥰😍😍🤗🤗💗💞
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Reviewed in the United States on August 3, 2025
★★★★★ 4
Fabulous and sooooo soft
Color: Tie-dye Khaki, Size: Throw(50"x60"), Color: Tie-dye Khaki, Size: Throw(50"x60")
This blanket is so extremely soft and cozy. The only reason I deducted a star was because the fur side and the velvety side aren’t sew together anywhere besides the edges/seams, so when I fold it it’s basically like 2 blankets just sewn together and not one blanket. When you lie with it and cover you, they sort of separate if that makes sense but it doesn’t bother us. It’s so comfy to have on the couch and while movie watching. The only time it sort of a pain is when I fold it. In saying that, I would buy again. The velvety side is a soft tan/beige and the fur side is creams, off white and variations of the tan/beiges. So lovely. You can see it next to a solid cream colored blanket I have that I also bought on Amazon. It matches well and I love it!
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Reviewed in the United States on January 20, 2025
★★★★★ 5
This one is really soft
Color: Tie-dye Khaki, Size: Throw(50"x60")
This is actually baby bunny soft! I was very pleasantly surprised. The top side is plush and the bottom side is smooth but in a velvety suede type smooth. It is very well made and after machine washing and drying it several times it still looks and feels new.
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Reviewed in the United States on January 31, 2026