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Description
American Trademark DesignsThis collection of 732 American trademarks and symbols is widely representative of major past and current trends in American trademark design. The marks are arranged in categories that include entertainment, education, real estate, insurance, food and beverage, retailing, transportation, utilities, heavy industry, and others, and are chosen from local and internationally known examples. Reprinted in black and white, the marks appear here in their
This collection of 732 American trademarks and symbols is widely representative of major past and current trends in American trademark design. The marks are arranged in categories that include entertainment, education, real estate, insurance, food and beverage, retailing, transportation, utilities, heavy industry, and others, and are chosen from local and internationally known examples.Reprinted in black-and-white, the marks appear here in their standard form on signs, letterheads, book bindings, T-shirts, sugar bags, household appliances, bank checks, drinking cups, coasters, screened commercials and printed ads, ashtrays, clothing labels, shopping bags, awnings, and so on. For several current trademarks, earlier versions are also illustrated and dated, tracing trademark genealogies of possible interest both as history and design. Captions identify the trademarks, giving year of design, and, when known, the name of the designer. The editor in her introduction describes the development of American trademarks from Ralston Purina's homespun "checkerboard square" to the Cities Service corporate "triangle." Notes on the specialized uses and requirements of various kinds of marks introduce each section.
This is a remarkable sourcebook for graphic artists, students, and commercial designers. Social psychologists, market researchers, and others interested in group behavior may find it the starting point of ideas and experiments. This book also has a curious fascination as browsing, illustrating at a glance how familiar, memorable, and widespread trademarks seem to be.
Binding Type: Paperback
Publisher: Dover Publications
Published: 06/01/1976
ISBN: 9780486232591
Pages: 176
Weight: 1.11lbs
Size: 10.97h x 8.38w x 0.46d
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4.2 ★★★★★
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Product Reviews
★★★★★ 5
Great travel book for kids.
Format: Paperback
This book was great, I plan to get one for any other city we visit that they have a book for. Good level info for my 8 year old but also had some fun things for my 4 year old to do. Very flexible so we could just see what we were going to see & work it into the ‘mission’. We would bust it out at our cafe/people watching stops to see what we needed to do at the next stop. The information was fun for kids and adults. You get to set points for a few things so the mission is completely attainable no matter what you do in the city AND you can set points for adventurous things your kiddos might not otherwise do... eg I got my 4 year old to try escargot!
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Reviewed in the United States on December 9, 2019
★★★★★ 5
So worth it
Format: Paperback
These books are amazing. They made all the historical sites so interesting and exciting for my 8 year old. Highly highly recommend! She was so engaged thanks to this book.
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Reviewed in the United States on July 25, 2025
★★★★★ 5
Worth it!
Format: Paperback
Great book to help keep kids engaged and excited to tour through Paris. Recently used it on our trip with 5-8 year olds and had a blast searching for paintings in museums or various sites through the city. Had some interesting facts/history to share about the various places (although wish it had more)
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Reviewed in the United States on January 2, 2025
★★★★★ 4
Kept a 10 year old engaged
Format: Paperback
I bought this for my 10 year old for our trip to Paris. It contained some activities that kept him interested during our museum/castle trips. It even lead us to Chateau de Vincennes which we wouldn’t have found on our own! The Louvre hunt had us going all over the place (mainly because he can’t leave anything incomplete) but it helped initiate conversations about history.
The only issue is that the Notre Dame challenge is sadly impossible to complete now based on the fire in April. I also wish something would be added regarding Les Invalides.
If you have elementary aged kids then I would highly recommend.
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Reviewed in the United States on August 8, 2019
★★★★★ 5
Excellent addition to a trip
Format: Paperback
Just got back from Paris. My 9 year old daughter loved using this book throughout our adventures. It was light enough to carry with us each day and had a nice mix of information to read and things to look for. There were A LOT of different sites listed. In a week we still didn't get to some of them. Would definitely buy one of these books for another trip.
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Reviewed in the United States on June 22, 2025