SKU: 91053776486

The Elusive Fan: Reinventing Sports in a Crowded Marketplace

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The Elusive Fan: Reinventing Sports in a Crowded MarketplaceSports are a multibillion dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker even paintball. The old business formulas, developed in the age of three

Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan.

Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply.

World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including

  • Manchester United's transformation from a plucky home team to a billion-dollar international franchise
  • Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability
  • Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand
  • Daytona International Speedway's reinvention of fan intimacy

Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 07/14/2006
ISBN: 9780071454094
Pages: 345
Weight: 1.46lbs
Size: 9.14h x 6.76w x 1.13d
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SKU: 91053776486

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K. Connor
Phoenix, US
★★★★★ 5
Anker is the only option for your charging needs
Size: 1pack, Color: Black
The Anker 313 charging stand is a simple, reliable wireless charger that works great for my everyday use with my iPhone 16 Pro, especially for overnight charging. It’s a straightforward iPhone-compatible stand that may not be the best for speed, but this actually makes it ideal for bedside use. One of the best features is that it charges through thicker cases. My phone has a fairly bulky case and it still charges without any issues. Its magnet isn't strong, but it will do the job. As I noted, charging speed is moderate rather than fast. So it won’t top up your battery quickly during the day, but that’s actually perfect for overnight use since it charges steadily without generating excessive heat concerns. The stand design is also convenient because you can keep the phone upright for notifications or Face ID, and it can even charge in landscape orientation if you want to watch videos while it’s docked. Overall, the Anker 313 is a great budget-friendly wireless charger that does exactly what it needs to do. It is dependable charging, good case compatibility, and a stable stand design. It’s not meant to be the fastest charger, but for a nightstand setup with an iPhone 16 Pro, it’s a practical and reliable option. You can't go wrong with this one.
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Reviewed in the United States on March 6, 2026
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Rose
Cuba, US
★★★★★ 5
it works and it hasn’t failed me!
Size: 1pack, Color: Black
i’ve had this phone charger for a year and it works well! it charges decently and even flashes a little blue blinking light when it’s not placed on properly so you know if it’s charging or not. i will say the speed at which is charges is average, so it’s not a super fast charger.
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Reviewed in the United States on May 20, 2026
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TLC
Phoenix, US
★★★★★ 5
Awesome product will not disappoint
Size: 1pack, Color: Black
This is something like the 5th+ one of these Anker 313 Wireless Charger Stands that I’ve purchased. Why 5+? Because these are really great wireless charging devices. I have bought myself a few, bought them for my sons and even, bought my ex-husband one. I’ve yet to have one not work, they just keep on providing a great charging system and having the cell phone sitting up like it does in the charger is a bonus. While cell is charging, if a call or text comes in, you can see that without picking up your cell. Also, you can be charging your device while you’re using it since this charging device props up your cell. On a side note, I did have a problem just recently with my cell not charging while on the stand, *BUT I found out it was the *charging cable that I had purchased separately that was defective. I replaced the cable with a new one and the Anker 313 Wireless Charger (Stand) was immediately charging again. If you are thinking about buying this charger, I recommend that you do. You will not be disappointed in this charger…
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Reviewed in the United States on April 22, 2026
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Yevgeniy Donskoy
Louisville, US
★★★★★ 5
Good charger, great customer service
Size: 1pack, Color: Black
Charger is simple and works well. Stopped charging after a year, which is not very common for Anker, but I contacted support and they sent me a new one without a hassle, it has an 18 month warranty. I always liked this brand and this experience only reinforces their commitment to customer service.
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Reviewed in the United States on April 8, 2026
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Chouachiang Vang
Battle Creek, US
★★★★★ 5
Best mount for Gen 2 Tacoma.
Sturdy, fits good, and simple. Can’t close vent, but I expected it and it’s worth the trade-off. Highly recommended.
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Reviewed in the United States on March 3, 2026

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