White Containers: The Peter Wells Story

White Containers: The Peter Wells StoryBorn in to a poor mining village in the 1930s, Peter Wells was keen to escape pit life. His Grandfathers small holding provided an alternative, and early life skills, and Sheffields moorlands space to explore. An apprenticeship at Hilliers Nurseries gave practical skills. He listened, observed and absorbed. Becoming a manager of a tree nursery, he was able to apply both production skills and management techniques to develop operations. His

Born in to a poor mining village in the 1930s, Peter Wells was keen to escape pit life.
His GrandfatherÕs small holding provided an alternative, and early life skills, and SheffieldÕs moorlands space to explore.
An apprenticeship at HillierÕs Nurseries gave practical skills. He listened, observed and absorbed.
Becoming a manager of a tree nursery, he was able to apply both production skills and management techniques to develop operations. His determination and pioneering drive were evident.
A change in direction led him to launch his own nursery, in a borrowed field. It was a small-scale operation, and trading conditions were tough.
The product was good, very good, but he needed something extra special to stand out. He was introduced to the White Containers, to grow trees in.
A novel idea, he saw the potential. It transformed his business, and then UK tree production. One million trees later, he is still pursuing new ideas.