SKU: 78021257090

Strategy and the Fat Smoker: Doing What's Obvious But Not Easy

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Strategy and the Fat Smoker: Doing What's Obvious But Not EasyWe often (or even usually) know what we should be doing in both personal and professional life. We also know why we should be doing it and (often) how to do it. Figuring all that out is not too difficult. What is very hard is actually doing what you know to be good for you in the long run, in spite of short run temptations. The same is true for organizations. What is noteworthy is how similar (if not identical) most firms' strategies really are:

We often (or even usually) know what we should be doing in both personal and professional life. We also know why we should be doing it and (often) how to do it. Figuring all that out is not too difficult. What is very hard is actually doing what you know to be good for you in the long-run, in spite of short-run temptations. The same is true for organizations. What is noteworthy is how similar (if not identical) most firms' strategies really are: provide outstanding client service, act like team players, provide a good place to work, invest in your future. No sensible firm (or person) would enunciate a strategy that advocated anything else. However, just because something is obvious does not make it easy. Real strategy lies not in figuring out what to do, but in devising ways to ensure that, compared to others, we actually do more of what everybody knows they should do. This simple insight, if accepted, has profound implications for

  1. How organizations should think about strategy
  2. How they should think about clients, marketing and selling and
  3. How they should think about management.

In 18 chapters, Maister explores the fat smoker syndrome and how individuals, managers and organizations can overcome the temptations of the short-term and actually do what they already know is good for them.



Binding Type: Hardcover
Publisher: Spangle Press Press, USA
Published: 01/01/2008
ISBN: 9780979845710
Pages: 275
Weight: 1.35lbs
Size: 9.20h x 6.35w x 0.93d

Review Citations: Harvard Business Review 03/01/2008 pg. 30
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SKU: 78021257090

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Whiting, US
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Colorful and handy
These are really nice and also inexpensive. The colors are bright and similar to photo. The wrist strap is handy. They fit the appletv control just right. (Snug enough but not hard to take on and off). These help protect against falls and also make it easier to find the controls. No complaints
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Excellent quality. Highly recommended!
Excellent quality and packaging was very secure and minimal but recyclable! I love the cell of the remote control of silicone skin. Both a nicely vibrant colors and easy to find. The worst straps are seriously heavy duty. That's great for gaming. I didn't need them but the silicone protection is amazing. I have two Apple TVs. The price you can't beat anywhere else. If you've ever dropped an apple remote, you quickly discover that the remote is partially made of glass. They are expensive to replace. Save yourself a headache and get these.
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Prepare to love your Apple remote again!
This is a must buy for anyone that owns an Appte TV. The remotes are small, and sleek, and slippery. My whole family drops or loses the remote constantly. It was a constant struggle. After slipping on the teal blue silicon sleeve it was like we had a whole new remote. It makes the remote much less slick feeling. Not nearly as easy to drop. The bright blue color makes it super simple to spot in the couch cushions or on the counter. The sleeve provides protection from the all too common drops that happen everyday. It does make the remote slightly thicker, but that isn't a bad thing. It fits in your hand much better and makes operation easier too. Well worth the price and you get two! Totally recommend these.
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Pamela L.
Pawtucket, US
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Great value, solves a big problem!
Wow, what a great product, so inexpensive for two, and solved one of my biggest aggravations. This remote fits perfectly over the apple TV remote. The remote is so slippery, black, and it is not designed to be able to tell which way is up. This cover solves every problem. It is no non-stick, I don't lose it anymore. I used to drop it once a day at least - no more dropping the remote. It fits just right, you can easily tell which way is the up. It fits just right, and you can still use every feature of the touch pad, the fast forward, etc. Just right!!! Excellent!!!
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Cuba, US
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Great fit, tether / lanyard probably won't stay on long
A great fit and deal for the money. It's well-balanced in the hand, and makes the remote much less awkward to use. I have two Apple TV's in the house, and the different colors help keep the remotes straight. There's a lanyard that attaches to a small little bit of silicone. Having the lanyard is nice, but it doesn't stay connected because the bit of plastic is so small, it rips even under a small force. It's still completely useful and worth the purchase to me without the lanyard, but if the lanyard is a dealbreaker for you, you may wish to reconsider. I can't imagine it staying on very long in any environment. 2 kids and a cat it lasted about 20 minutes.
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Reviewed in the United States on December 4, 2019

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