Misbehaving: The Making of Behavioral Economics
SKU: 74286566729

Misbehaving: The Making of Behavioral Economics

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Misbehaving: The Making of Behavioral EconomicsNobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans predictable, error prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth--and change the way we think about economics, ourselves, and our world.

Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.

Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.

Laced with antic stories of Thaler's spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.

Shortlisted for the Financial Times & McKinsey Business Book of the Year Award



Binding Type: Paperback
Publisher: W. W. Norton & Company
Published: 06/14/2016
ISBN: 9780393352795
Pages: 432
Weight: 0.75lbs
Size: 8.20h x 5.40w x 1.10d
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SKU: 74286566729

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Anyone iterested in how religions might think of their co-religionists should read this book. It pushes at the boundaries of settled views and points the way to a different future for interreligious relations. One of the best books on the fiedl for some time.
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Learn Computer Forensics is a standout resource that makes diving into digital investigations feel both exciting and achievable. Right from the first pages, you are drawn in with relatable scenarios...uncovering clues from a smartphone or piecing together a story from social media posts. The author’s warm, conversational style turns what could be a dry subject into a fascinating journey, making complex ideas like evidence preservation and chain of custody feel straightforward and even a little fun to explore. As you work your way through the book, you’ll find clear, hands-on advice for setting up your own forensic workstation and choosing the right tools for the job. Chapters on Windows artifacts, RAM analysis, and email investigations guide you step by step. What makes these sections especially engaging is the way each lesson includes practical exercises. By winding your way through browser history or reconstructing email paths, you gain real skills instead of just theory. It feels less like following a checklist and more like cracking a case alongside a friendly mentor. What really sets this edition apart is its human touch. The author peppers in personal anecdotes...like tips for sketching a crime scene or handling tricky insider-threat investigations...that add personality and context. You’ll walk away not only understanding how to pull data from a disk image but also why certain methods matter in real-life cases. If you want a forensics book that feels less like a textbook and more like a conversation with a seasoned investigator, this is it. It earns every one of its five stars.
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Reviewed in the United States on June 2, 2025
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Tasha
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This is a great investment and I am also following the experienced Author of this book.
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Highly informative and a great read. Not done yet but am learning a lot.
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Khushi Gupta
Houston, US
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A book covering most of the aspects of digital forensics
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In my opinion, this book is really well written with a flowing and progressing layout. The chapters build up from the basics of digital forensics walking through all the core concepts up until specialized areas of digital forensics such as dead box forensics , network investigations, and online and #OSINT investigations. Not only does the book give comprehensive information on all the key aspects of digital forensics such as searching, analyzing, acquiring, and securing digital evidence but it also provides its readers a taste of how it is like conducting digital forensics examinations in a professional setting such as law enforcement. Piecing together theoretical knowledge with the professional settings the knowledge will be utilized in, the author made sure to include key details such as the different types of graphical evidence examiners may encounter such as child sexual assault, the importance of chain of custody if the case were to go to trial, forensically sound examination environments and how you must maintain control of the environment and much more. Not only does the book cover in detail the foundations of digital forensics but it also covers some of the advanced topics such as RAM forensics, internet evidence, cloud computing, and OSINT investigations. These topics build on the foundations discussed earlier in the book and are very critical as real-life cases usually encompass most of these intricacies. Understanding what evidence may be discovered in each of these locations and how to use the tools are very critical for a successful career as a digital forensic analyst. Report writing is often overlooked but actually is the most important aspect in digital forensics. The last two chapters are a must-read for everyone in this field. The author discusses writing credible reports and ensuring they are peer-reviewed along with ethics. This was a welcome read, being so many want to get into this space and are unaware of the atrocities they may find. Whether you're just starting out in computer forensics or want to expand your knowledge of digital forensics. This is an excellent addition to your reading list.
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Reviewed in the United States on July 29, 2022

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