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Description
101 Things I Learned(r) in Advertising SchoolProviding unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned(R) series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned(R) series is for the student lost in a sea of jargon, data, and creative dead ends. One hundred and one
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned(R) series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned(R) series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned(R) in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
Binding Type: Hardcover
Publisher: Three Rivers Press (CA)
Published: 04/03/2018
ISBN: 9780451496713
Pages: 216
Weight: 0.95lbs
Size: 5.10h x 7.10w x 1.00d
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★★★★★ 5
Buy but save some for me!
Moisturizing and light weight not greasy!
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Reviewed in the United States on May 30, 2026
★★★★★ 5
I will never stop using this product!
I can't say enough about this product. I have been using it for years. I do not like heavy creams or the feeling of it on my skin. This is perfect for me. It's lightweight and very hydrating. I use day and night. I technically use it twice, I use it as my moisturizer then after my sunscreen I will mix a small amount of it into my foundation....to thin it out a bit. It leaves my skin glowing. I LOVE Thayers products.
FYI: I have mature, sensitive, dry skin.
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Reviewed in the United States on May 8, 2026
★★★★★ 5
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After the second day I bought another bottle. Just checked out as a matter of fact. Usually, even with my 3 separate moisturizing steps at night, my skin will have lost hydration the next morning. Even with a final layer of byoma oil it would feel like it pretty much evaporated out of my skin overnight. Idk what magic is in this stuff but I woke up today and it felt like I had JUST finished my nighttime skin care. Excellent under makeup..hell makes makeup look better. Worth every single penny.
Note: It is my experience that this tingles my skin a little bit. It's mild but it's there. The ingredients don't seem to contain anything that my skin would be sensitive to so it may just be in conjunction with another product in my routine. It's not unpleasant, just unexpected.
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Reviewed in the United States on February 27, 2026
★★★★★ 5
Amazing!
This sponge is amazing for applying the JI Pressed powder! I had been using a cheap sponge before but then decided to try this and it applies soooo much better. I think it’s because this sponge doesn’t absorb the makeup into it but instead releases it onto your skin for better coverage. It’s also incredibly silky smooth and allows you to smooth out and blend the makeup well. I don’t like using brushes so this is the perfect alternative!
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Reviewed in the United States on September 2, 2024
★★★★★ 5
Best makeup sponge
I use compact powder. Makeup goes on smooth and the sponge picks up enough product to give great coverage without multiple applications.
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Reviewed in the United States on May 18, 2025