Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers
SKU: 45629737628

Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers

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Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful ConsumersBridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women. When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home: women. With women driving 70 to 80 percent of consumer

Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women.

When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home: women. With women driving 70 to 80 percent of consumer purchasing, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No.

In Winning Her Business, Bridget Brennan, advisor to some of the world's biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women's economic power. She points out how classic sales practices that focused on simply offering product knowledge are no longer enough in today's Google-informed world. Instead, savvy business people must adapt by learning how to deliver transformational customer experiences that speak to women, and by developing stronger interpersonal skills, value-added knowledge, and emotional-engagement techniques that inspire sales, referrals, and repeat business.

Bolstered by a dozen years of research, Brennan offers invaluable insight into women as consumers and shows readers how, at the end of the day, mastering an inclusive customer experience is something everyone appreciates.



Binding Type: Paperback
Publisher: HarperCollins Leadership
Published: 03/03/2020
ISBN: 9781400210008
Pages: 256
Weight: 0.40lbs
Size: 8.30h x 5.40w x 0.60d
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SKU: 45629737628

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It is a very handsome watch. Looks like it will withstand the abuse i do to everything. Price was great, delivery was early and it looks better in person. Great deal.
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As advertised hard to adjust band but attractive functional
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band will not adjust.
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Can't adjust band. Instructions say push pin out in direction of arow, with tool supplied. Pin does not move, tool bends. pins have screw slots tool only has round push. Shame I liked the look of watch but wonder about quality.
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very expensive looking, like a rolex. But very large had to remove several links.
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Luckily, I know a friend who is a watch guy or else this length is for a really big wristed guy. The look is great, left it a tad loose so it doesnt catch on my wrist hairs, and it isn't so thats good. Very sleek and Rolex looking. The glass is faceted too, to give a prism look. Great buy and price. Wanted an inexpensive yet everyday watch from metal and this does the job. Almost looks too rich now I am afraid to wear it in Los Angeles LMFAO.
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