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Description
The Fundamentals of Business-To-Business Sales & MarketingB2B sales and marketing executives have been hard hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business to Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies. Covering database marketing, microclustering, accurate ROI measurement, and more, this no nonsense book provides a
B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.
Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.
Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 09/11/2003
ISBN: 9780071408790
Pages: 208
Weight: 1.09lbs
Size: 9.30h x 6.10w x 0.98d
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