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Description
Transnational Marketing Journal - Vol. 6 No. 2 - October 2018Transnational Marketing Journal Volume 6 no 2. Editorial Evin Do_an Understanding determinants of illegal e book downloading behaviour in the UK and Germany Oliver Jonas and Ibrahim Sirkeci The Dilemma of Place Branding: Transitory mega events vs. sustainable image building Evin Do_an CASE STUDY: Behind Hummus Wars: The Role of the Food in National Identity in the Middle East zge opuro_lu Diaspora Marketing Revisited: The nexus of entrepreneurs and
Transnational Marketing Journal Volume 6 no 2.
Editorial
Evin� Do_an
Understanding determinants of illegal e-book downloading behaviour in the UK and Germany
Oliver Jonas and Ibrahim Sirkeci
The Dilemma of Place Branding: Transitory mega-events vs. sustainable image-building
Evin� Do_an
CASE STUDY: Behind Hummus Wars: The Role of the Food in National Identity in the Middle East
…zge ‚opuro_lu
Diaspora Marketing Revisited: The nexus of entrepreneurs and consumers
Ibrahim Sirkeci and Fatma Zeren
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