Competing Against Luck: The Story of Innovation and Customer Choice
SKU: 28580089165

Competing Against Luck: The Story of Innovation and Customer Choice

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Competing Against Luck: The Story of Innovation and Customer ChoiceThe foremost authority on innovation and growth presents a path breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.

How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.

After years of research, Christensen has come to one critical conclusion: our long held maxim--that understanding the customer is the crux of innovation--is wrong. Customers don't buy products or services; they hire them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The Jobs to Be Done approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes--it's about predicting new ones.

Christensen contends that by understanding what causes customers to hire a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.

This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world--and, most importantly, how not to squander the insights it provides.

--Inc. Magazine

Binding Type: Hardcover
Publisher: Harper Business
Published: 10/04/2016
ISBN: 9780062435613
Pages: 288
Weight: 1.00lbs
Size: 9.20h x 6.30w x 1.00d
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SKU: 28580089165

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Kelsey
Natrona Heights, US
★★★★★ 5
Malinois proof
Color: B) Medium 3" Ball
So far this has held up great. My Malinois who has destroyed nearly every ball I’ve gotten her, this one has lasted over 3 weeks without a dent, compared to some that don’t even last a day lol. Although the medium size is a little too big for her liking she still plays with it. It’s very durable and I like the middle part for engagement as well. I would recommend if you have a dog who destroys every ball possible.
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Reviewed in the United States on May 8, 2026
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TERRIE GILLAND
Massapequa, US
★★★★★ 5
Actually Durable
Color: B) Medium 3" Ball
One of the few "heavy duty" toys that my pittie hasn't destroyed after a couple of weeks. Most of them last two days. She's an absolute beast so I'm confident if she can't destroy it, few dogs can.
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Reviewed in the United States on April 28, 2026
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Cody
Grantham, US
★★★★★ 1
Not for aggressive chewers!
Color: H) Infinity Ring, Color: H) Infinity Ring
Not for aggressive chewers! Done for in about two minutes. I unboxed this and tugged with my Mal for a but then let her have it. Within minutes she had chewed through it. Not worth the money.
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Reviewed in the United States on April 10, 2026
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Nicole Lomonaco
Pawtucket, US
★★★★★ 4
Dog ball
Color: A) Small 2.5" Ball
My dog enjoys but smaller than expected
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Reviewed in the United States on May 20, 2026
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Amy
Boise, US
★★★★★ 5
Great tough ball
Color: A) Small 2.5" Ball
Great ball for dogs who like to destroy most any ball. Our girl loves this. Yay!!!
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Reviewed in the United States on March 17, 2026

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