The Digital Business Start-Up Workbook: The Ultimate Step-By-Step Guide to Succeeding Online from Start-Up to Exit
SKU: 21100233545

The Digital Business Start-Up Workbook: The Ultimate Step-By-Step Guide to Succeeding Online from Start-Up to Exit

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The Digital Business Start-Up Workbook: The Ultimate Step-By-Step Guide to Succeeding Online from Start-Up to ExitHow do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start up journey begins here. From the bestselling author of The Small Business Start up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy to implement strategies to make your online venture an ongoing success. With a

How do I know if my idea will work?
How do I decide on the business model?
How do I find my audience?

Your digital business start-up journey begins here.

From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business.

Learn how to:

- Assess whether your business idea will work online/digitally
- Choose the right business model for your proposition and avoid wasting time
- Assess demand, viability and uncover untapped needs and gaps in the market
- Build a usable, engaging website and mobile app
- Create a buzz using social networking
- Drive high quality traffic to your site and convert visitors into paying customers
- Use search engine optimization (SEO) and marketing (SEM) tools effectively
- Raise finance and protect your business
- Build and maintain a strong brand
- Recruit and retain a strong team
- Sell the business or find a suitable successor.


Reviews for the book:

"If you want advice on starting your own internet business, don't ask me, read this book instead. It is more up-to-date and costs far less than a good lunch." Nick Jenkins, Founder of Moonpig.com

"This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way." Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food)

"If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended "
Rowan Gormley, Founder and CEO of NakedWines.com

"Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business." Elizabeth Varley, Founder and CEO of TechHub



Binding Type: Paperback
Publisher: Capstone
Published: 05/07/2012
ISBN: 9780857082855
Pages: 310
Weight: 1.06lbs
Size: 9.19h x 6.37w x 0.66d
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SKU: 21100233545

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NCalifornia
Port Orchard, US
★★★★★ 4
Professional look overall
Color: Birch, Size: 1/2"x 25ft
Installing the edging worked best with a heat gun vs a blow dryer, Adhesive was average, some areas adhered well while some spots kept lifting. The areas where the edging is connected to create the continuous link are very visible and will not blend well when painted. I had more waste by trying to avoid these sections. The edging is easy to cut. I used 220 sand paper to blend the areas where the edging was too wide for the project edge after trimming. Be careful not to over sand the edging. I found both the 1/2 in and 3/4 in are both wider than 1/2 in and 3/4 in plywood. Expect extra time to trim the excess. The edging is flexible and easy to use when working with curved edges. Overall, the edging still gave my projects a professional look.
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Reviewed in the United States on January 26, 2026
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KatyK
Chelsea, US
★★★★★ 5
A Good Solution for Rough Edges of Wood.
Color: Birch, Size: 1"x 25ft, Color: Birch, Size: 1"x 25ft
This is a great product. We needed to recover the booth in our motorhome because the faux leather is peeling. The booth is made of plywood and has rough edges. We opted to cover the booth with heavy wallpaper, but needed something to cover the rough edges. This product is really affordable and very easy to use. It adheres pretty well. We had planned on painting the wood veneer edging, but we decided that the wood tone fit right in with the rest of the trim in the motorhome so we left it raw. While I bought 1" because that is mostly what we needed, some other areas were only 3/4" wide. It was so easy to run an Exacto knife along the extra edge and trim it smoothly.
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Reviewed in the United States on October 10, 2025
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Mr M E Summerley
Phoenix, US
★★★★★ 5
Effective tool
Color: Red Trimmer, Size: 4.1"x 2.25"
Simole tool. Does the job. Blades need to be sharp.
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Reviewed in the United States on May 14, 2026
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Hoofty
Cuba, US
★★★★★ 3
You get what you pay for. Won't order again.
Color: Birch, Size: 1/2"x 100ft, Color: Birch, Size: 1/2"x 100ft
Inconsistent width, and soft glue. The veneer is so thin you can see the plywood layers under it in places. The 1/2" width varies from 0.55" to 0.45" and was too narrow to cover the edge of my 0.46" plywood in spots. Even when fully cooled (left some pieces overnight before trimming) the glue is soft and tacky, and loads up on the edge banding trimmer blade. I was able to cover all my pieces, so I still gave it 3 stars. But I won't order it again. It's not worth the couple of dollars I saved. I also ordered a roll of 3/4 and threw it away. Same issues, and the color was way too light (looked more like raw maple than birch)
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April
Whiting, US
★★★★★ 5
Great for dollhouses
Color: S-Walnut, Size: 3/4"x 25ft
Used as flooring for a dollhouse. Easy to use and looks like real hardwood. Glad I found this product.
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Reviewed in the United States on May 18, 2026

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