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Description
The Science of Fear: How the Culture of Fear Manipulates Your Brain"An invaluable resource for anyone who aspires to think clearly" (The Guardian) from the New York Times bestselling author of Superforecasting and Future Babble From terror attacks to collapsing economies, from painkiller epidemics to mass gun violence and poisonous toys from China, our list of fears seems to be exploding. Yet we are the safest and healthiest humans in history. Why are we so worried? The Science of Fear is an introduction to the new
"An invaluable resource for anyone who aspires to think clearly" (The Guardian) from the New York Times bestselling author of Superforecasting and Future BabbleFrom terror attacks to collapsing economies, from painkiller epidemics to mass gun violence and poisonous toys from China, our list of fears seems to be exploding. Yet we are the safest and healthiest humans in history. Why are we so worried? The Science of Fear is an introduction to the new brain science of risk, dissecting the fears that misguide and manipulate us every day. Award-winning journalist Dan Gardner demonstrates how irrational fear springs from the ways humans miscalculate risks based on our hunter-gatherer brains. With the exclusive cooperation of risk-science pioneer Paul Slovic and other leading experts, Gardner reveals how our "gut" reactions lead us astray. Understanding our irrational fears frees us from political and corporate manipulation, and makes our choices better. Ultimately, The Science of Fear will make you brave. "Excellent... Analyzes everything from the media's predilection for irrational scare stories to the cynical use of fear by politicians... A] cheery corrective to modern paranoia."--The Economist "An entertaining, often jolting account of why trivial risks terrify us, even as we engage in wildly dangerous activities with hardly a qualm."--Kirkus (starred review) "Elegantly weaves academic research and everyday experience, exposing the secrets of emotion and reason, and the essential roles they play on our lives. An excellent book."--Dan Ariely, New York Times bestselling author of Predictably Irrational
Binding Type: Paperback
Publisher: Plume Books
Published: 06/01/2009
ISBN: 9780452295469
Pages: 351
Weight: 0.65lbs
Size: 8.40h x 5.40w x 0.90d
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4.0 ★★★★★
Based on 637 reviews
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Product Reviews
★★★★★ 5
Great mental stimulation for dogs
Style: Large - Red
These ae great for my two large dogs! It holds just enough to be a nice treat instead of a full meal like some of the large freeze balls. I fill with a mixture of pumpkin, canned dog food, and a little kibble and freeze it. It keeps my big boys ( a Black Mouth Cur and a German Shepherd) busy for about 30 minutes and wears them out! They both take a lazy nap after licking for that long.
The PupsCream bones do not slide across the floors and so far we havent ahd any mess from the dogs licking these. They are heavy and sturdy but you do need to supervise your pups if you have a big chewer as they are not indestructible. If you have a heavy chewer they will be able to chew pieces of this off given time. But, your dog shouldn't be using these, or any other rubber toy, unsupervised so that shouldn't be a problem.
These don't replace physical exercise but are fantastic for rainy days when we can't let the dogs run and play in the yard as they are great mental stimulation. Experts say 30 minutes of licking is equal to a walk in terms of engaging their brains and calming them and from our experience this is true - our boys are tired after they empty these!
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Reviewed in the United States on December 24, 2025
★★★★★ 5
Dogs Delight!
Style: Small - Red, Style: Small - Red
I love this product! It is durable, strong and sturdy. It doesn't roll around, so the dogs can lick the contents without it going all over the floor. Same in the freezer - it sits on a shelf with no mess!
The dogs enjoy their frozen fruit treats in it in summer and their softened, warm kibble with dollops of yoghurt or peanut butter, in winter. I have 4 so that 2 are in rotation everyday! I always have a new one in the cupboard in case I think of something extra to make.
These make great gifts for other dog-mums/dad!
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Reviewed in the United States on December 22, 2025
★★★★★ 5
My Boy Loves His Freezer Toy
Style: Large - Red
The GoSports Pets PupCream Freezable Dog Bone Toy is seriously one of the best purchases I’ve made for my pup! He goes crazy for it every time I pull it out of the freezer. It’s adorable, but more importantly—it keeps him cool, busy, and happy.
He loves to chew, and this toy is perfect for that. The material is soft enough for his teeth but still holds up really well. It stays cold for a while, which is great for hot days or when he just needs to chill out. It also helped a lot during his teething stage!
Why we give it 5 stars:
• Freezable for cooling relief and long playtime
• Great for teething and heavy chewers
• Easy to clean and reuse
• Durable but gentle on teeth and gums
Highly recommend this for any dog parent—especially if your pup loves chew toys and needs help staying cool. My boy is obsessed, and I love seeing how much joy it brings him!
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Reviewed in the United States on June 24, 2025
★★★★★ 4
Best for small-medium sized dogs
Style: Large - Red
For the price I bought two, one for each dog. I like the idea of this. In practice its not nearly deep as it should be. My dogs love it and spend 10, maybe 15 minutes, working to eat the inside once its frozen. I like the idea I just wish it was deeper than it is. Otherwise its great. Probably better for small-medium sized dogs. I have a 45 pound dog and 65 pound dog and its almost too small for them. Fun snack. The dogs love it. Easy to use and clean.
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Reviewed in the United States on February 3, 2026
★★★★★ 5
Great buy! My dogs love them!
Style: Large - Red
My 2 chocolate labs, both males, aged 7 & 8 love these. I've mixed banana and peanut butter, plain yogurt and topped with a few blueberries on top. Freeze them for a few hours and they LOVE them. I ended up purchasing 3 more - 1 as a gift for another dog's birthday party! I recommend these for all dogs 👍
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Reviewed in the United States on May 27, 2026
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